Cookie Water

It is all in the positioning. I should know that having been in public relations for the majority of my 20-year career. But, when it comes to my kids, I often forget.

Recently, the kids wanted something to drink before bed. I said, “only water.” The response was a bunch of groaning and moaning and went something like this, “Noooooo! We want chocolate milk, apple juice, a yogurt drink… blah blah.”

My husband Paul, overhearing the conversation, quickly jumped in, “Do you want cookie water?”  He filled the kids’ water glasses with water from the tap and gave it to them.

“Yum… this cookie water is awesome,” they said. Of course my six year-old knew better, but he went a long with it; and I was grateful.

Wow, Paul just “PR-ed” the water situation. He branded it, gave his product a sellable name and positioned it in the right way for the right audience. He was spot on.

It is all in the positioning. Good parenting… good PR. Who knew the two were so closely related.